These are select pieces from some of the projects I contributed to as a designer during my time at m:united//McCann,

the Microsoft-McCann collaboration department of McCann New York.

Vision: Microsoft AI

For Microsoft AI’s ongoing campaign Vision my first task was creating global digital and print advertising guidelines aiming for consistency within the brand.

Then, using these guidelines I helped build OOH, DOOH and print assets for three legs of the campaign, focusing on different organizations.

THE Yield

ICONEM

Snow Leopard trust

Make What’s Next

For Microsoft’s ongoing campaign focusing on empowering women in STEM, I helped build concept imagery.

Type treatment concepts for a STEM acronym merch activation.

Surface Laptop

For Surface Laptop I built many, many, MANY banners of the digital, social and OOH kind. I also helped build some concept imagery.

Windows

You guessed it - banners and concept imagery.

Outdoor interactive weather banners showcasing the Inking feature