Branding for the funky DJ and producer of world music inspired beats, Carlita.

The dynamic wordmark changes depending on the mood or event by switching the counter space of the R.

The hand-illustrated portrait is the main focus of all assets, inspired by the iconic musician posters of the 1960’s-70’s.

Sample album artwork combining the custom patterns and iconography:

Custom social icons - click to check out Carlita’s profiles.